About Venditory

Building the connected back office small businesses never had

Venditory started as a fix for my own businesses. Across the three companies I've owned and the five I've managed, I tried many kinds of software for different business needs, and for some needs I could not find any software at all. So I built what was missing. Now a team with 25 combined years in software development builds it with me. Chris S., founder.

Book a call Investor information

Mission

One connected system for small-business operations

Our mission
Give every small business one set of records for selling, stock, staff and marketing, at a price a single location can afford.
Our customers
Owner-run stores, wholesalers, field sales teams, service businesses and online brands that outgrew spreadsheets and phone calls but not their budget.

The industry

Small businesses were sold a stack of separate tools

Software for small businesses was built one job at a time, by different companies, and you were left to connect the pieces.

Industry history

Point of sale, field sales, email and social tools each grew up as a separate company
Each one keeps its own customer list, its own stock count and its own login

Cost of disconnected tools

Staff retype the same order into two or three systems
Two systems that disagree on stock lead to oversold items
Every tool sends a monthly bill of its own

Missed information

A rep cannot see that a customer already ordered at the counter
You wait for month-end exports to see where the money came from

Our answer

Four products built on one database from the first line of code
One customer, one stock count and one sign-in shared by all of them

Differences

Four products, one set of records

Most small business tools are separate companies with separate records. Venditory is separate apps on one database, so each does its job and all of them agree.

Command, Store, Outbound Sales and Studio each have their own address and their own sign-in screen, and every one reads and writes the same customers, stock and orders.

Question	Separate tools from separate companies	Separate apps on shared data
Customer list	One per tool, retyped or exported	One list, shared by every product
Stock count	Each tool keeps its own	One count, updated by every sale
Sign-in	A login for each company	One sign-in across the four products
Buying	Everything or nothing, or many vendors	Only the products you need, add another later
Reports across channels	Export and merge by hand	Already together, no export

Our build process

Software built by owner-operators

Job-first design

Every screen begins as a task someone in our own businesses did by hand
A feature is done when it saves that task, not when it looks finished

Browser-tested releases

Each release is opened screen by screen in a real browser before it goes live
Money screens are checked so the totals agree across products

Rules live in the data

Limits such as credit terms are held by the database, so no screen can skip them
A feature a business does not use is switched off in its settings, never deleted

Ship in small steps

Small, frequent releases instead of a big yearly upgrade
Every product's history is on What's New

Values

Our standards

Plain words

Screens name a number in a word or two instead of a sentence
Prices are published, so nobody has to call to learn them

Honest status

Anything unfinished is marked In development wherever it appears
No customer logos and no claim the live demo cannot show you

Data ownership

A business can delete its data from Settings whenever it chooses
Nothing about your customers is shared for advertising

Answer the phone

Support comes from the people who write the software
Every message gets a reply within 1 business day

The team

A small team of owner-operators

Experience

25 combined years of software development across the team
Every product decision is reviewed by someone who has run a business

Owner-operators

The people deciding what to build have run stores, sales routes and payroll
Feedback from working businesses sets the order of the work

Timeline

Founding story

Each product grew from earlier versions of the same ideas, built and improved continuously.

February 2026 or earlier: the first version of Command, improved continuously from then on
About February 2026: the first version of Outbound Sales, improved continuously from then on
April 2026 or earlier: the first version of Studio, improved continuously from then on
June 2026 or earlier: the first version of Store, improved continuously from then on
Today: all four products open in the live demo, with published prices